Welcome to the world of Ultramodern Nutrition.
You've made a smart choice. And it's great to have you onboard. You're ahead of the curve too.
Nutrition is still largely misunderstood. A murky world of snake oil salesmen and 100-year-old science. No longer fit for purpose. Trapping many people in a cycle of overstimulation and underperformance.
At Performance Lab® we believe in a world of vibrant natural health and peak human performance.
To achieve this, we've created a revolution in nutrition technology. Innovating the world's cleanest, smartest, and most effective health supplements, functional foods and drinks.
In a unique range of complementary formulas. That does everything. For everyone.
The Performance Lab® range has been innovated and designed with our most demanding customer in mind. Me.
Dave Wright, Founder and CEO.
The road to Performance Lab® began in 2015. The year of the 'smart drug'.
I'd heard the hype coming out of Silicon Valley. I'd seen the movie Limitless.
As an ambitious young professional trying to squeeze the maximum out of every day. Pushing my mind and body to its limits. At work and at play. I was intrigued by 'smart drugs'.
They seemed like the answer to all my performance prayers.
I suddenly saw a future of working smarter AND harder. Being more productive. With more energy and motivation. Smashing professional targets and achieving personal health and fitness goals.
I imagined clean, convenient supplement forms. Accessible to everybody.
Helping us all unlock our full human potential. Safely and effectively. With no additional calories!
It was a light bulb moment. A game-changer. And the genesis of Performance Lab®.
But I'm getting ahead of myself.
It turned out that 'smart drugs' weren't so smart after all.
Dubious ingredients and dangerous mega-dosing only led to crashes and burnout (and worse).
So I set out to create something superior. Cleaner. Smarter.With all the benefits. But none of the downsides.
I partnered with industry experts in the UK and USA. And began forensically researching nature's most powerful brain-boosting nutrients.
Sourcing exotic 'nootropic' ingredients not typically found in modern diets. Blending innovative combinations in precise doses for optimal impact.
And it worked.
Ten years and 4 formulations later, MLP® is the world's leading brain supplement. Scientifically proven in multiple human trials. And trusted by 100k+ high performers worldwide.
We had successfully out-smarted 'smart drugs'. Naturally and safely. Using 100% plant-based nutrients.
But we didn't stop there.
Things were just getting interesting!
"I remember watching a documentary about the Large Hadron Collider - the world's most powerful research instrument. And being amazed by the number of coke cans, coffee cups and fast-food boxes that littered the scientist's desks!
Here were the world's leading scientific minds, rewriting the laws of physics. Fuelling their brains on caffeine, sugar and saturated fats!
I wondered what these super-intelligent, talented people could achieve powered by nature's most powerful performance-enhancing nutrients...?! What could we ALL achieve…?!"
Dave Wright Performance Lab® Founder and CEO.Our brains and bodies respond to what we feed them. Either positively (from natural food) or negatively (from junk food).
As an adult I had always eaten healthily. Avoiding excess sugar, caffeine, and alcohol.
Supporting my fitness goals with pre and post workout formulas. And taking vitamin supplements to boost daily performance.
Doing all the right things. Or so I thought...
But a blood test in my mid-20s stopped me in my tracks.
It revealed I was badly deficient in multiple vitamins and minerals.
WTF!?
All this time I thought I was fuelling a high-performance lifestyle. Eating my 'five a day' and topping up on vitamins.
But I had been running on a nutrient tank half-empty.
It was a shock. And a wake-up call.
Nutrient content in food has been in decline since the 1940s. Modern farming targets yield and profit. Not nutrient density.
The concentration of micronutrients has declined in almost all natural foods in the last 80 years.1
Eating healthily isn't as easy as it used to be.
Today's fruit and veg is bigger and juicier - and more photogenic! - than ever. But the nutritional value has never been lower.
An estimated 30% of the population - around 2.4 billion people! - don't get enough micronutrients in their diet.2
And more than 90% of US citizens suffer from multiple nutrient deficiencies.3
Contributing factors include:
Today we may need double the amount of fruit and vegetables our grandparents ate to get the equivalent nutritional value.
I headed back to the lab...
The success of MLP® proved what was possible by intelligently blending advanced forms of researched-backed nutrients.
The next challenge was to apply the same ground-breaking nutrition technology. To develop a complete range of foundational supplements.
To fill key nutritional gaps. Targeting all areas of performance.
And do for the rest of the body what MLP® does for the brain.
Because the sad truth is - not all supplements are created equal.
The industry has seen little meaningful innovation in nearly 100 years!
The first dietary supplements appeared in the 1920s. Developed to treat malnutrition in soldiers returning from WWI.
Using chemically isolated vitamins. In questionable dosages. Packed with synthetic colors, flavors and fillers.
And many brands are still using the same technology today!
At Performance Lab® we use the latest nutrition technology. To cultivate vitamins, minerals and amino acids that are 'nature-identical'.
NutriGenesis® nutrients are cultured with natural cofactors including probiotics, fibre, enzymes, and antioxidants. In a state-of-the-art botanical setting.
So they are structurally identical to the nutrition we get from whole foods.
Delivering optimal nutrient uptake.
Your body is a wonder of biology. The ultimate high-performance machine.
And it requires high-performance fuel to function properly.
Because if there's anything that my years of research have taught me: you only get out what you put in.
Every product is made using premium-grade research-backed ingredients. Produced to the highest quality clean label standards. Utilizing cutting-edge techniques that deliver key advantages over ordinary supplements.
We've come a long way since 2015. And we won't stop.
We are constantly evolving and developing the technologies behind Performance Lab®. Improving formulas and innovating groundbreaking new additions to the range.
From our NutriGenesis® Multi - the world's most advanced multivitamin formula.
To the cleanest, greenest Omega-3 - direct from ocean algae. Our triple-extracted MCT Energy Oil from organic coconuts.
Nootropic-enhanced pre-workout drink Pre Lab Pro®. And smart-stim Caffeine 2™ energy formula.
Caffeine-free Energy. Dynamic Immune support. Prebiotic gut health. And Flex for joint support.
Sleep, Vision, and Mind. For improved sleep, eye health and brainpower. With Vitamin D3 + K2 kicking off our advanced single nutrient range - targeting specific deficiencies for people with gaps in their diet.
And this is just the start.
At Performance Lab® we are committed to making the world a happier, healthier place. Combining cutting edge science with the raw power of nature. For maximum health benefits.
To upgrade your whole-body health and performance. And help unlock your full human potential.
Whoever you are. Whatever you're doing.
